The Key To Home Business Success–Getting On The Right Track with the Right Network Marketing Company

June 27, 2008

Ok, so you?re about to set out on the most exciting journey of your life. You have decided that for you to have personal and financial fulfillment you are going to have to go into business for yourself. You have researched several types of business that you could do and you were intrigued by the business model of network marketing. It almost seemed as though your success would be guaranteed with any network marketing company you joined but that is unrealistic to expect that. After researching the network marketing industry you realized that although you really wanted to have a network marketing business you really needed some training to find out how the business really works.

Just like any business when you are new at it you will need to be trained in the nuances of the particular business whether the business is a franchise, a Mom and Pop operation, or a network marketing business. Network marketing primary method of training is from a sponsor and conference calls. Many companies have annual meetings to train and introduce new products. The sponsor is the person you join a network marketing business with. Once you join a company the sponsor becomes your link to the training and support you need to be successful in the network marketing opportunity that you joined.

It cannot be stressed enough that it is very important that you feel comfortable working with your prospective sponsor before you join. Your sponsor should be willing to discuss the opportunity with you at length without pressuring you to join. The initial conversation that you have with your prospective sponsor should be almost like a 360 interview where you really get to know what you and your sponsor are looking for. An immediate red flag in a prospective sponsors behavior is for them to push you to sign-up right away. I have found that this type of sponsor is just looking for a bonus from his company that will be paid out if a certain number of people are signed up within a certain time period. Although network marketing is a form of selling and sales you don?t want to be ?closed.? Network marketing is a relationship business where you build an organization characterized by sound business building principles and deep, trusting relationships. You cannot form that type of an organization if all you are doing is looking to make numbers. Of course you will make more money the larger your organization grows but the key with network marketing is the relationship aspect of the business.

There are some network marketing organizations where life-long friendships have developed as a result of doing the business. In fact on weekly conference calls, usually made up of people from all over the country, once the business issues have been discussed many of the members take to visiting as though they were in the same building. That is how network marketing is supposed to work. It?s not a mass-market project if it were you would see the company?s products in a major retail store and they wouldn?t need individuals to market the product. Usually it?s the product that brings the members together. The products usually aren?t found in stores because it is a higher quality that a store could profit from. You may find something with the same name or similar but the actual product is different. That is why when you are looking for a network marketing opportunity first look for a product that you like and then look for a sponsor.

To make sure that the sponsor you are talking to is has your best interests in mind see how they react if you don?t sign-up right away. Contact them by phone or e-mail and ask questions about the company and the training that is offered, etc. Then let them know that you will be back in touch after you have had a chance to look the information over. Then gauge the sponsor?s reaction to you not signing up right away. If they are understanding and agree that you should do your own due diligence before you make a commitment to do the business that sponsor is what you are looking for. If, on the other hand, they try to pressure you into making a decision right away with little regard to your needs and responsibility to do your research and check the company out, that type of sponsor is not what you want.

Network marketing is a great business especially for someone just starting out in business. If you have a passion to succeed and are willing to set your goals and live by them you owe it to yourself to give network marketing a try.

Bob Crane is a Nutrition Consultant and involved in introducing an extraordinary new Internet Work at Home Based Goji Juice Business System. Check out the new Goji Juice Storefront Contact him online at: http://www.domesticbiz.com

Increasing numbers of people are waking up to the reality that their jobs–regardless of the short-term security they may seem to provide–are actually a dead end. This has given rise to the cynical acronym, “J.O.B.,”(Just Over Broke). Even two-income families often find themselves living from paycheck to paycheck, with little left to save for a rainy day.

Recent research shows, for example, that average Americans save only 4% of their income; consumer and credit card debt, moreover, along with bankruptcies, have reached an all-time high. People are also refinancing their homes at a record pace, eroding the equity that, historically, has been a common source of retirement security.

For those with long-range vision, then, the writing on the wall is quite clear–the vast majority of people who trade time for dollars in a conventional job will never attain financial freedom. Moreover, in view of the increasing erosion of pension plans and Social Security benefits, the dark cloud of retirement poverty looms ever larger on the horizon for increasing numbers of people.

Not surprisingly, then, more and more people are opting to start their own home business. Not only does this offer many immediate advantages, but it also holds the potential of generating a high level residual income and financial freedom.

“Fire your boss, throw away your alarm clock, and set your own hours,” has become an ever more popular rallying cry of a growing cadre of would-be entrepreneurs who launch themselves on this new career path. An estimated 50,000 of them join various network market companies every week.

This highly attractive alternative career has, indeed, proven to be very rewarding for tens of thousands of people, many of whom have achieved a high degree of personal and financial success; sadly, however, a far greater number have been equally unsuccessful and have become very disillusioned.

Since this is a relatively new career path, most people enter it with inadequate preparation and guidance and with minimal awareness of its major potential pitfalls.

Choosing The Right Company:

To avoid the first big pitfall, it’s absolutely essential to choose the right company. There are many excellent ones to choose from and there are hundreds, or thousands, of others to avoid. Here’s a brief checklist of some of the most important qualities of a really great company:

1. It’s well-established and financially stable. 2. Its growth has been steady and continuous. 3. Its leaders are highly qualified professionals with impeccable integrity. 4. It has high quality consumable products. 5. There is a strong consumer demand for these products. 6. It provides excellent training and support for distributors. 7. A high degree of mentoring and support is provided by sponsors. 8. The retention rate for distributors is high–the higher the better. 9. The compensation plan is generous and understandable. 10. The company strongly emphasizes high quality service to distributors and customers.

Getting On The Right Track:

Of equal importance is choosing a business building strategy that fits for you. In the past, there has been little choice here, because the traditional network marketing model has been monolithic and has used a highly standardized business building approach.

In general, this approach has required all distributors to promote their products and business personally and directly to large numbers of other people in their “warm” and “cold” markets. This approach is intrinsically inefficient in that–in order to be successful–it entails making presentations to extremely large numbers of people who are not highly qualified prospects. As leaders often state in this industry, “it’s in the numbers,” or “it’s a sorting process.”

Unfortunately,a large majority of people entering this industry are not adequately equipped, personally and/or financially, to be successful in using this approach. Without any doubt, this has been the single biggest pitfall for new distributors and also the main cause of disillusionment and failure.

But there is some very good news in this regard. Thanks to internet technology and some very talented leadership in applying it to network marketing, a highly effective and attractive new business building model has emerged. One of its greatest advantages is that IT COMPLETELY ELIMINATES ALL PERSONAL PROMOTION, RECRUITING, AND SELLING.

Instead, it utilizes a sophisticated and generic online system, along with a highly detailed, step-by-step action plan for utilizing that system, to build ANY primary network marketing business.

With this model, then, all business builders utilize a completely different promotional and recruitment strategy from that used in traditional network marketing. Their single purpose here is to attract as many targeted prospects as possible into their business building system through many different forms of internet advertising.

One result of this is that they have personal contact ONLY with prospects who have already enrolled in their business system. This saves a huge amount of wasted time and effort. And, for at least many network marketers, it’s far more satisfying than trying to recruit large numbers of people who are not good prospects. It basically shifts one’s prevailing role from that of promoter/recruiter/salesperson to that of mentor/guide/support person.

There’s good reason to believe, then, that anyone who chooses the RIGHT COMPANY AND THE RIGHT TRACK has a MUCH greater probability of success than has previously been possible.

You can get further assistance in getting on the RIGHT TRACK by visiting the authors blogsite listed below.

About the Author

George Shears is a retired psychologist, wellness consultant, and network marketer living in the northwoods of Minnesota. One of his main missions in retirement is to mentor and support other network marketers all over the world in using a new online business building system that avoids the main major pitfalls of traditional network marketing.

He can be contacted at:

gshears@hcctel.net
651-204-0523
http://yodasway.blogspot.com

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